How Advancements In Artificial Intelligence Will Impact Public Relations

The world we live in today is completely different from what it was 20 or even 10 years ago. Advancements in technology have both improved and disrupted our lives. Take, for instance, how artificial intelligence has transformed the way we communicate and get things done.We also can't overlook how machines are replacing jobs we as humans have been operating for decades. If Siri can answer our questions and Uber can develop self-driving cars, what's next on the horizon for AI? AI will soon have a significant impact on the public relations industry. But the question is: Will the effect be a reduction of jobs, or an improvement of performance?