The team behind a chatbot dream: 3 roles explained

Chatbots can add lots of value to your organization for customer service, marketing & sales or as a virtual assistant. By now, the hype has passed and we see more and more companies working with bots. That means more success stories but also more bot projects that fail. One of the main reasons that chatbots today fail is because it lacks the team. The tool is usually the one aspect that gets most of the attention. Obviously it makes sense that if you want your bot to be active on, let's say, WhatsApp and Web, your tooling should be able to integrate with these channels.