5 Ways Artificial Intelligence is Transforming CRM

It appears that 2019 is the year when the union between Artificial Intelligence and sales has finally evolved. While this relationship began to gain momentum last year, applications that married the two were limited. Recent research has shown that more than half of CRM users believe that the most important factor for a good CRM is ease of use. A CRM that isn't easy to use simply won't be used by employees. That is the reason why adoption rates among end users are still as low as 25%, despite growth in CRM purchases, according to Salesforce.