What is Augmented Analytics?

Big data has been called a strategic asset, a competitive advantage, and for a short while, was often referred to as "the new oil." Today, the idea that data is valuable isn't exactly news. However, many organizations don't have a reliable way to transform raw data into action. Today's businesses have access to massive amounts of data, yet it's becoming harder to manage all of those data points, identify what's important, and chart a path toward making meaningful improvements. In this article, we'll provide an augmented analytics definition, explore it's business intelligence (BI) origins, and discuss the game-changing potential just on the horizon.