FlyPolar gets a big sales boost

Lounge apparel retailer FlyPolar uses a new service from vendor Sentient Technologies to test many elements quickly across multiple pages and is on track to double sales this month. Artificial intelligence can lead to real sales increases--and fast ones, too. Just ask loungewear retailer ShopFlyPolar.com. The web only merchant had hit a sales downturn, generating about 277,000 in web sales in February 2015 to about 50,000 in July 2016 says, says Shawn Broadus founder and CEO of FlyPolar. "We hit a slump," Broadus say.