Reddit snaps up TikTok rival Dubsmash

Reddit has acquired short-form video platform and TikTok rival Dubsmash for an undisclosed sum, the companies announced. Dubsmash will keep its current platform and brand, while Reddit will integrate Dubsmash's video creation tools. "Dubsmash provides a welcoming platform for creators and users who are under-represented in social media," Reddit said. The site boasted over a billion video views per month in January 2020, according to TechCrunch. Back in 2015, though, Dubsmash was best known as a lip-syncing app you could use to create, but not post, videos.