Text Mining and Sentiment Analysis - A Primer

Over years, a crucial part of data-gathering behavior has revolved around what other people think. With the constantly growing popularity and availability of opinion-driven resources such as personal blogs and online review sites, new challenges and opportunities are emerging as people have started using advanced technologies to make decisions now. Sentiment analysis or opinion mining, refers to the use of computational linguistics, text analytics and natural language processing to identify and extract information from source materials. Sentiment analysis is considered one of the most popular applications of text analytics. The primary aspect of sentiment analysis includes data analysis on the body of the text for understanding the opinion expressed by it and other key factors comprising modality and mood.