This start-up is using AI to suggest emojis, social content for SMBs

There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape. And HelloWoofy isn't on it yet, but the start-up is aiming to bring the assistance of automation to social content creation for small businesses. The company announced a new integration with social media management platform Hootsuite Friday. As with any martech solution, integrations are key to user growth and retention. HelloWoofy has scheduling features, too, but it doesn't have the massive user base of Hootsuite.