How to not get Netflix'd: Keller Williams uses AI and its vast scale to modernize ZDNet

What is AI? Everything you need to know about Artificial Intelligence Like just about every other business sector, the real estate industry is quickly learning that data is one of its most valuable assets. After 36 years in the business, Keller Williams has plenty of data to work with -- as well as a vast network of real estate agents it can turn to for help keeping that data fresh and useful. When Neil Dholakia joined Keller Williams as chief product officer in 2017, the company was already intent on modernizing. "We didn't want to be the Blockbuster to Zillow's Netflix, or the Blockbuster to Redfin's Netflix," Dholakia told ZDNet. "You name the company that started up in the last five years, or 10 years for that matter -- they all look at us as an old guard company, and we're the Blockbuster that they're going to Netflix."