Google's new commerce framework cranks up the heat on 'agentic shopping'

The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that's called Universal Commerce Protocol (UCP). In brief, it's a framework that combines the power of AI agents and online shopping platforms to help customers buy more things. Thanks to the introduction of UCP, Google is offering three new online shopping features. To start, Google's AI mode will have a new checkout feature that allows customers to buy eligible products from certain US retailers within Google Search.