Samsung will reportedly open its Bixby assistant to developers

Samsung apparently has enough confidence in its half-baked voice assistant, Bixby, that it plans to open it up to developers, according to the WSJ. At its San Francisco developer conference next week, it plans to roll out new features for the assistant and open it up completely to developers, much as Amazon and Google have done with Alexa and Google Assistant. It will reportedly show developers how they can create Alexa-like skills for ordering food or hailing rides, called "capsules." The main problem with Bixby is that just 6 percent of American's use it, compared to 24 and 20 percent who use Alexa and Google Assistant, respectively. This is despite the fact that Bixby is built into numerous smartphones, TVs and even appliances that Samsung sells.