The Future Of E-Commerce

At a recent Gartner Marketing Symposium, I sat down with Jeremy Muras, SVP of Digital at Lion Capital, and David Hurwitz, former CMO of BloomReach to discuss the future of e-commerce. BloomReach software helps clients, including retailers, deliver more personalized services and experiences and Lion Capital has a portfolio of more than 12 brands, including Kettle Foods, Buscemi, Picard, Perricone Skincare, and Allsaints. Below is their insight regarding the future of e-commerce. In addition to delivering an experience through all screen types, future experiences will be delivered through new touchpoints such as voice, wearables and kiosks. For example, Staples now has AI-powered product search on touch-screen kiosks in their stores.