Visual search: The natural evolution in how we search for information

Imagine you're on the Tube and the person in front of you is wearing a really nice pair of trainers. To find them, you could search for "black suede trainers with off-white soles" and leaf through hundreds of possible results. Or, in a world of perfectly accurate visual search, you could find and buy the exact pair instantly from a picture. Three-quarters (74%) of consumers agree that text based keyword searches are inefficient in helping to find the right product online. This opportunity gap will be explored at Dmexco this week in a number of sessions dedicated to smarter search, and it emphasises that brands need to prepare themselves for visual search.