The Pragmatic Application of AI in Customer Marketing

AI in customer marketing is about analyzing billions of signals and automating analytics on a bottom-up basis. It results in highly personal marketing, pairing the right product and offer at the right time to a defined group of people. Questions about individual and group behavior abound. "Like" for those irritating Millennials, what offer would induce a first-time purchase and which product would be ideal as a complimentary purchase? How many and which products are clustered into a typical purchase?