Say Hello to Amazon AI

In the original business plan, one of the stated goals for AWS, a nascent part of Amazon at the time, was to bring technology which had traditionally been a playground for only the largest, most well funded companies, within reach of everyone. Our goal today remains the same: to put futuristic technologies which are cumbersome, complex or capital intensive into the hands of every developer. When it comes to artificial intelligence, we started down this path in 2015 with Amazon Machine Learning - a service which put predictive analytics in the hands of developers with tons of domain knowledge (and tons of data), without requiring deep machine learning expertise. This is the same technology we use internally at Amazon for everything from fraud to counterfeit good detection, now available in a friendly console for everyone. At AWS Re:Invent this year, we brought a new wave of AI services to developers, in the form of Amazon AI; a collection of new artificial intelligence services which, along side Amazon ML, serve to put intelligence at the heart of every app and every business, through sophisticated, high-quality artificial intelligence that is easy to use and cost effective.