Leveraging AI and Machine Learning As Competitive Business Drivers - DATAVERSITY

Click to learn more about author Dr. Michael Zeller. As volume, velocity and variety of data – often referred to as the "three V's of Big Data" – continue- to increase, many businesses are unprepared to match the influx of this data with tools for collection and analysis. Even more surprising is that most organizations are not in a position to truly leverage their own operational data for more intelligent decision making, which is the means by which data converts into business value. Basically, the current, standard business processes mostly leverage hard-coded rules and make fixed, pre-defined decisions. This classical "rules-based" approach is in many cases ill-suited for today's Cloud-centric, data-driven enterprise environment where customers demand a more personalized response of IT systems.