Council Post: B2B's Evolution In 2021: How AI And Machine Learning Are Forever Changing B2B Marketing


Pekka Koskinen is the CEO & Founder of Leadfeeder, a lead generation software. Did you know that the number of marketers adopting AI technology grew by 44% between 2017 and 2018? At Leadfeeder, we use machine learning to filter ISPs and nonrelevant hostnames out of the lead data we provide to customers. LinkedIn's VP of artificial intelligence, Deepak Agarwal, has even gone on record declaring that "at LinkedIn, AI is like oxygen." Compared to the collective and growing enthusiasm, however, AI's actual implementation has been relatively low.

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