Google Posts: The Free and Simple Way for SMBs to Leverage Local Search

While it's logical to assume that Google would try to monetize the surging popularity of local search by selling ad space on company listings, the search giant decided to do the opposite -- they gave every company with a Google My Business account access to a tool that lets them advertise on their business listings for free. Posts created with Google My Business will appear both in Search and Maps results, making it easy for users to find what they're looking for without being redirected.