Winning new customers and growing their business: why machine learning can be a game-changer for insurers - Accenture Insurance Blog

In my first blog in this series, I talked about why insurers' use of analytics needs to shift from predictive to prescriptive models. It's quite another knowing which actions (or sets of actions) will most likely optimise a result and deliver a desired outcome. Companies in other industries (like banking and retail) recognise that data-driven, prescriptive decision-making is vital. And to make this happen, they're re-engineering their end-to-end value chains around machine learning. To illustrate the kind of breakthrough benefits insurers can realise by taking a similar approach, we've launched a new website that brings this to life for each of the five key stages of the customer journey: Win, Grow, Service, Claim, Retain.