AI in Focus: Deere & Company

Eight years ago, John Deere unveiled Farm Forward, an ambitious campaign aimed at adopting AI in all of its equipment to build autonomous farms of the future. They've effectively become first movers in the agricultural space. Tractors would drive themselves and calculate optimal herbicide applications on the fly. Besides machinery, John Deere is developing data-driven practices for farm management designed to increase efficiency. The company's Intelligent Solutions Group believes computer vision and machine learning are a natural fit for agriculture. To that end, the company purchased Blue River in 2017.