This is what happens when you let an AI design your logo

#artificialintelligence 

Developer Jack Qiao has been working with AI a fair bit lately to aid his design projects. He previously built a tool to help pair fonts, and he's now launched Brandmark, which uses artificial intelligence to create a unique brand identity for your business. We're not the sort to take people at their word, so we had Brandmark try redesigning TNW's logo to see if it was really all that. It works by identifying an icon, font pair and color scheme based on keywords you enter to define what your brand is about. I showed this to our head of design, Alexander Griffioen.