How user research guided our design for an AI assistant Inside Design Blog

Designers and entrepreneurs have been fascinated with AI and conversational design for years. So I wasn't surprised when a potential client asked me about AI: "We're building an AI assistant for enterprises, and it needs to combine conversational design with machine learning." I said, "Of course we can design it, but it will take a lot of user research." Designing an AI application, particularly one with a voice interface, is a huge project. Even with the popularity of Alexa, Google Assistant and Siri, there's still a great deal of ambiguity about how to build this type of technology.