Amazon to open up machine-learning algorithms to Web Services customers

Amazon is set to open up the machine-learning algorithms that power its recommendations and forecasts to Amazon Web Services customers in a bid to make it easier to adopt the new technology. The AWS annual Re:Invent conference in Las Vegas also saw the introduction of new tools to help companies manage their data, improve their security and introduce blockchain services. In a keynote speech that referenced Fortnite, the Beatles, Elvis Presley, the Clash and Queen, chief executive Andy Jassy announced a total of 20 new products and services that it would allow its customers to use the company's smart technology to get started in machine learning, making it easier for its customers to get started and customise the new technology to meet their needs. "We're entering this golden age of what's going to be possible," he said. "The problem with machine learning today is it's still pretty early for most companies in terms of knowing what they want to do with machine learning and having the people to build and tune the models.That's why you see us spending so much time, energy and investment and so many releases in machine learning and AI in the past couple of years."