EverString Integrates with Microsoft Dynamics CRM

Delivered as a cloud platform, the EverString integration enables marketers to analyze and validate their entire addressable market of prospects, then proactively select and target the optimal audience based on data from their Microsoft Dynamics CRM Online and more than 20,000 external signals. EverString's predictive marketing technology leverages applied data science, machine learning, and artificial intelligence to find and analyze patterns in the pipeline of all prospects and customers in a user's instance of Microsoft Dynamics CRM Online. This model of the ideal customer is then applied against the entire prospect database so the EverString priority score can be assigned and surfaced.