CMOs' Top Uses For AI: Personalization and Predictive Analytics - Marketing Charts

Implementation of artificial intelligence (AI) or machine learning is currently relatively low – but in the next three years, top marketers expect to integrate these technologies to a greater degree, per the latest report [pdf] from The CMO Survey. Among respondents who are currently using AI, some 56.5% said they were using it for content personalization. While personalization has proven to be effective for marketing efforts, it is also time-consuming and difficult to do at scale. AI may be able to alleviate these issues. Another 56.5% of companies employing AI employ the technology for predictive analytics for customer insights.