Amazon Quietly Buys a Startup To Make Alexa Smarter - Big Data on Top Tech News

The previously unreported acquisition of Graphiq Inc. and its more than 100 employees has given Amazon a new Southern California outpost. It recently began looking to hire additional software developers and data associates in Santa Barbara to work on Alexa. Investors in Graphiq made out with more than they put in, according to a source, suggesting the deal was worth at least tens of millions of dollars. Another source estimated the deal's value at $50 million. Amazon and Graphiq declined to comment.