Google Pixel 2 XL and Pixel 2: Google unveils its iPhone rival

Make way for the sequel: Google on Wednesday announced the Pixel 2 and Pixel 2 XL smartphones, its follow-up devices to last year's well-received but poor selling Pixel smartphones. The search giant -- which jumped into making a range of consumer electronics under the'Made by Google' moniker a year ago -- is hoping for a better result with these successor devices, especially as it takes on Apple and its $1,000 upcoming iPhone X. Indeed, Google CEO Sundar Pichai pumped up Google's mission as being a AI-first, rather than mobile first, company. Pixel 2 starts at $649 for a version with 64GB of storage and climbs to $749 for double the storage. It comes in the kind of colors marketers love to nickname: Just Black, Clearly White and Kinda Blue.