Data strategies for AI leaders

The expectation that generative AI could fundamentally upend business models and product offerings is driven by the technology's power to unlock vast amounts of data that were previously inaccessible. "Eighty to 90% of the world's data is unstructured," says Baris Gultekin, head of AI at AI data cloud company Snowflake. "But what's exciting is that AI is opening the door for organizations to gain insights from this data that they simply couldn't before." In a poll conducted by MIT Technology Review Insights, global executives were asked about the value they hoped to derive from generative AI. Many say they are prioritizing the technology's ability to increase efficiency and productivity (72%), increase market competitiveness (55%), and drive better products and services (47%).