Global Big Data Conference

In business you often want to accurately predict a relevant product need for a given client. Much research has been done on "recommender" systems using, for example, collaborative filtering to suggest a product based on either the purchases of similar clients or on the past purchases of that client. Then, there are the cases where you have a product or service and want to find the ideal client. This becomes more difficult if the ideal client population is a small subset of the general population. This scenario is particularly tricky in the Wealth Management business.