Automated marketing technology opportunities: Enhancing human opportunity - Marketing Land

Across industries and in nearly every vertical, AI is driving digital transformation. In sales, for example, 70% of US-based professionals are now using some form of AI at work. In marketing, platforms like IBM's Watson Marketing, Salesforce Commerce Cloud, and Pega's Unified DMP are bringing brands closer than ever before to their customers. Project scheduling optimizers for engineering, telecommunications AI that recognize early signs of churn, and personalized gaming experiences based on in-game data are just a few of the ways AI is disrupting major industries today. AI is no longer the exclusive domain of massive enterprise with equally outsized R&D budgets, either. Intelligent automation is now accessible to even the smallest of businesses; call it entry-level AI, if you will.