Oracle takes data-first approach to new customer experience innovations - Express Computer

To help brands ensure that each and every customer interaction is data driven, Oracle has announced a series of new data-first updates across Oracle Customer Experience (CX) Cloud. The latest updates include new digital assistants for sales, customer service and marketing professionals, new data enriched B2B sales capabilities, and new industry solutions for telecom and media, financial services, and public sector. "The latest updates to Oracle CX Cloud are fueled by data and machine learning to help our customers take advantage of powerful data insights to get ahead of customer needs and ensure a positive, unforgettable customer experience" Rob Tarkoff, executive vice president, Oracle CX Cloud and Oracle Data Cloud said. Oracle CX is an integrated set of applications across marketing, sales, service and commerce. The latest updates to Oracle CX include enhancements to Oracle CX Unity, Oracle's enterprise-class customer data management platform, as well as: In addition, service teams leveraging Oracle Intelligent Advisor to model and deploy interactive advice can use the Oracle Digital Assistant's conversational UI to deliver rich data-connected self-service on chat channels.