PYMNTS.com

To steal a line from the Marvel Universe, "with great power comes great responsibility." To steal another line from the Hippocratic oath, penned centuries ago, "first, do no harm." Those two maxims extend into the world of artificial intelligence (AI) -- to the models built on machine learning and AI, and to the humans who come up with the models in the first place. After all -- technology without guiding principles, without scrutiny of the beginning goals and end outputs -- is just data in and data out, where unintended consequences may accrue. As Melissa McSherry, senior vice president and global head of credit and data products at Visa, told Karen Webster, the responsible use of AI that examines huge swathes of data (such as those housed in the payment giant's own databases), "is a vital consideration for AI practitioners."