Council Post: The Advent Of Trustworthy Behavioral AI

Recent examples of detrimental uses of AI technology -- in particular, around opaque behavior or opinion manipulations -- have rightfully raised concerns around the use of machine learning technology in our daily life. Many people and companies are now wary when it comes to sharing or leveraging personal data. Those concerns are legitimate and call for stronger enforcement of ethical values and privacy. In this article, I would like to put forth that this debate shouldn't hinder the potential benefits for individuals in using their personal data. In particular, it can help people reshape personally relevant behaviors in a transparent and controllable manner.