How Search Engines Use Machine Learning: 9 Things We Know for Sure

When we first started hearing about machine learning in the early 2010s, it seemed scary at first. Machine learning is essentially using algorithms to calculate trends, value, or other characteristics of specific things based on historical data. Google has even declared itself a machine learning-first company. If you want to learn more about the tactical side of this technology, Eric Enge has a great write-up on Moz explaining how machine learning impacts SEO from a mathematical standpoint. Search engines like to always experiment with how they can use this evolving technology, but here are nine ways we know that they are currently using machine learning and how it relates to SEO or digital marketing.