Why The Future Is More About Viv Than LinkedIn

When the news broke last month that Microsoft was to acquire LinkedIn for a little over 26 billion, it sent shockwaves through the tech world as one of the most expensive deals of its kind in history. The question is: Why did it happen, what was the potential gain for each side of the table and where do we go from here? The truth is, we've seen a number of acquisitions like these, even if the particular deals we've witnessed haven't reached 26 billion. In this case, it appears that both Microsoft and LinkedIn needed each other in a way that would defend their position and possibly grow much faster. Microsoft wants to integrate LinkedIn's database into a variety of Microsoft products for greater intelligence so that Skype, Word or Exchange will be LinkedIn enabled.