Google Taps Machine Learning to Lure Companies to Its Cloud

Google will create business tools and products based on its own artificial intelligence technology, seeking to entice more companies to rent its cloud-computing services. The company also said it won several new large cloud customers, including the interactive division of Walt Disney Co., which now runs a web-subscription service on Google's cloud, and Coca-Cola Co., which rented Google servers for a World Cup marketing campaign. While modern cloud systems are based on "decades-old" technology, Google said, the company's forthcoming products and services are designed for the next wave of cloud computing. Google will charge for these capabilities, a departure from its typical consumer-focused approach in which AI technology supports free Web-based services and apps such as Photos and Translate.