AI, Deep Learning Enhances Analytics For TV

The convergence of broadcast television and internet-delivered content services has become a reality -- one that soon will be cemented by the media industry's embrace of ATSC 3.0. In this cross-media environment, broadcast stations face many challenges, a mix of old and new. While ratings are a long-familiar concern for broadcasters, fierce competition for audience share today comes from a variety of providers on platforms ranging from linear channels to over-the-top (OTT) services to social and digital media. The new complexity of content distribution and consumption makes it hard for executives at a station to understand that station's place -- and the value of its media inventory -- within the larger marketplace. Even more difficult is to be proactive in ensuring that the station leverages that inventory to its best advantage.