Shaped

With regard to search, Microsoft has lagged behind Google for the last decade, but this partnership may enable them to overtake Google and take the lead. In this blog, we'll talk about what ChatGPT and upcoming LLMs might entail for the search industry, as well as how Microsoft might profit from them. A study from Surge AI [3] compared Google and ChatGPT results for 500 search queries and dubbed ChatGPT an "existential threat" to Google. Users have claimed to regularly use ChatGPT as a partial replacement for search. But not everyone was happy when it comes to ChatGPT, when we look at the detailed reviews for each candidate, we see that while ChatGPT does have a higher average score, it has a higher variance, with more highs and lows.