Samsung To Showcase Aurora 3D Character Assistant, Other C-Lab Inventions This Weekend

Samsung Electronics is showcasing an AI assistant this coming Sunday at SXSW 2018 Trade Show, and surprisingly, we are not talking about Bixby here. The South Korean tech giant is unveiling a visualized 3D character assistant at the event as part of the new technologies its C-Lab (Creative Lab) program is currently working on. The Galaxy S9 maker recently took to its online newsroom to announce that three new innovative projects from C-Lab will be showcased at SXSW 2018 from Sunday, March 11, through Wednesday, March 14. The company has disclosed that it will be exhibiting the new AI technologies at Stand #1538 in Exhibit Hall 3 of the Austin Convention Center in Austin, Texas. One of the C-Lab creations that will be present at Samsung's booth is Aurora, a smartphone app and deck that features a visualized 3D character assistant.