AI and the Pocket-Sized Financial Assistant – Wharton FinTech – Medium

In my last piece, Banking in the Age of Millennials, I wrote about the rise of a digitally-native generation, representing an immense opportunity for financial institutions. I also mentioned how Millennials differ from older age groups: they maintain low trust in banks, have a mobile-first expectation for financial products, and are more willing-to-try new products and services that take aim at a broader set of their financial needs. These findings led to 3 recommendations for developing Millennial products: hyper-personalization, build to rebuild, and the pursuit of value-add integrations and partnerships. I originally framed these tactics as a means for veteran financial institutions to rethink their product development. However, I spent most of my time at the Tech Crunch Disrupt Conference in September searching for startups that were leveraging the recommended approach.