This creepy tool reveals how Facebook's AI tracks and studies your activity

Have you ever wondered how Facebook collects all the data it has to feed you with the content it presumes you'll like and keep you coming back for more? Well, now there's an app that can answer these questions. Available for free, Data Selfie is an open-source Chrome extension that helps you discover how machine learning algorithms track and process your Facebook activity, and gain insights about your personality and habits. TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017. To accomplish this, the nifty extension monitors your Facebook interactions for patterns and then crunches the collected data into insightful reports.