Tag, You're Not It: How AI Improves Website CX

As product catalogs continue to get larger and larger, e-commerce sites need to provide shoppers better ways to navigate through their inventory. One of the most common methods applied right now is product tagging. Generally, product tagging operations are completed by huge teams of interns or crowdsourcing providers. Those people are given instructions and definitions and set off to tag various characteristics of every individual product in a site's catalog. In essence, these tags add additional metadata to a product database which in turn give users more ways to find they're looking for.