On CRM: ProsperWorks CRM Is Now Copper...But That's Not What's Most Important

It's been a busy week for the CRM software formerly known as ProsperWorks. The company who makes it announced that it has now officially changed its name to Copper along with and, at about the same time, launched a significantly revamped website. Is the new branding better? The company insists that "copper" connotes "timeless quality, clarity and simplicity, and its relationship to energy and currency" and that its name, according to Jon Lee, Copper CEO's and co-founder "truly represents our vision and plans for the future of the CRM industry." To Lee, people (like minerals such as copper) are "every company's most valuable resource and it's critical that CRM reflects that mindset and provides systems that put people's needs first."