Sentiment analysis - A case study on Flipkart and Snapdeal on World Book Day - ParallelDots

With the big data growing bigger and bigger and social media penetrating every facet of the society, construing and monitoring data is one of the biggest challenges faced by the enterprises. Gone are those days when customers have to lodge a formal complaint to register the malfunctioning of any product/services provided by the business enterprise, rather, users these days take it to the social media forum to express their dissatisfaction and anguish towards any improper services/products. Inputs such as tweets, facebook comments could be of significant value to the enterprise to analyze their products/services/ performances, customer behavior and demands. Below is a small case study on Flipkart and Snapdeal performance when'World Book Day' was trending on Twitter. Below is the screenshot of'Flipkart' and'Snapdeal' on the occasion of'World Book Day'.