The Humans Hiding Behind the Chatbots

Amy Ingram, the artificial intelligence personal assistant from startup X.ai, sounds remarkably like a real person. The company designed her to take on the mundane tasks of scheduling meetings and e-mailing about appointments. If a bot had access to your calendar and was cc-ed on correspondence, why couldn't it do the work for you? After she made her debut in 2014, users praised her "humanlike tone" and "eloquent manners." But what most people don't realize about this artificial intelligence is that it isn't totally artificial: Behind almost every e-mail is an actual human--someone like 24-year-old Willie Calvin. Calvin, who worked as an AI trainer for X.ai before he said he quit in October, was part of the reason Amy never tripped up, sending the sort of blind response that reveals she's a bot.