Will Machine Learning Disrupt the Marketing Industry?

As the digital era spreads its influence, emerging innovations will disrupt the way different industries operate. In the field of marketing, strategies already consistently transform to meet evolved consumer preferences. Traditionally, consumers were pulled to a physical shopping space using shelving placement tricks, point-of-purchase signage and more, but today's products show their plumage based on the data received and analyzed by various businesses online, that determine how consumers navigate through these online shopping centers. With the Big Data Revolution, the processes involved in making sense of such data become even more complex. The dawn of artificial intelligence (AI) and machine learning will trivialize these challenges and make pinpointing individual preferences effortless. From algorithms to chat bots, how can these technologies enhance marketing performance now?