DIY Recommendation Engines for Mom and Pop Ecommerce Shops

Of course we have all heard about machine learning and recommendation engines in big business ecommerce. For quite some time, massive ecommerce businesses like Netflix, Amazon, and Ebay have been leveraging the power of data science to improve customer service and boost sales. Where once this technology was cost-prohibitive to all but the major players, recently things have changed. Thanks to multi-channel ecommerce platforms like Shopify, and the developers who are building custom machine learning add-ons, now mom and pop online businesses get the chance to infuse their operations with the power of data science. In this article I introduce how machine learning algorithms work to produce recommendation systems for small business ecommerce.