What Marketers Need to Know About Artificial Intelligence and Augmented Reality

In the past 5 years, technology has revolutionized how marketers interact with their customers. Now, you've got access to advanced software and customer data for more relevant, targeted and engaging marketing. No wonder that 50 to 65% of executives expect to spend more on marketing technology in the coming year. But, what if I told you that we're only at the beginning? In the next 5 years, marketing is going to make a huge pivot- probably almost unrecognizable from its current form. You probably won't perform search engine optimization. Instead, you'll create an exotic virtual experience for your customers. A great example is artificial intelligence-powered voice assistants on your smartphones, for performing simple tasks. Sure, they lack context and aren't functional for complex tasks. But, we'll get there soon. To give you an overview, here are the 5 emerging technologies that Forrester expects to change the world, in the next 5 years. We already have some info on how these technologies are going to affect the customer-business relationship.