How The Use of Artificial Intelligence in Search Will Affect Your Marketing Efforts by Mike Jeffs

Artificial Intelligence (AI) is big news. Hardly a day goes by without our stumbling across a mention of AI in self-driving cars, medical research, weather forecasts, stock market trading and even, cooking. Google's Rankbrain has half the SEO community scratching their heads and the other half debating just what changes they should expect to see from the use of a smart machine to do some of the donkey work that powers the magic of search. What all of them seem to miss (and you shouldn't) is the real sea change that's happening across the board. When data is completely portable so that the marketing messages you put on Twitter become the main topic of discussion on Facebook and lead to reputational value changes on LinkedIn, thinking of search as just a website-specific, keyword-rich activity is like owning a racecar and trying to run it on dirt tracks.