The beginner's guide to conversational commerce – The Startup – Medium

So does that guy selling sunglasses on the beach. It's why the funny old French bakery around the corner's been running for 15 years. Everyone's talking about it, but what is it? Forging a genuine connection and using that connection to inform your marketing decisions. At its most complex, conversational marketing has become synonymous with cutting-edge technologies for computer-based dialog processing.